Business

Business and Industry

STRATEGY 1

Businesses should provide employees opportunities and incentives to adopt and maintain a physically active lifestyle. (BI-1)

TACTICS:

Adopt policies that support implementation of evidence-based programs and initiatives to promote physical activity in the workplace setting (e.g., CDC Healthy Worksite Initiative). (BI-1.1)

Create or enhance access to places for employees to engage in physical activity before, during, and after work hours; combine with informational outreach activities. (BI-1.2)

Design safe and walkable worksite campuses that encourage employees to incorporate physical activity into their daily routines. (BI-1.3)

Promote physical activity across multiple environments within the worksite setting, including the physical, psychosocial and cultural, and socio-economic environments. (BI-1.4)

Conduct periodic worksite-based health screenings that measure physical activity and fitness levels of workers. Include measures of fitness components that are relevant to the job types of the workers. (BI-1.5) Objective: By 2020, establish guidance documents, best practices, and norm tables related to onsite screenings for physical activity and physical fitness. (BI-1.5.1)

Provide resources necessary to support physical activity behavior adoption and maintenance among employees, including access to relevant expertise, evidence-based behavioral change programs, and well-qualified fitness and behavior change professionals. (BI-6)

STRATEGY 2
Businesses should engage in cross-sectoral partnerships to promote physical activity within the workplace, and such efforts should extend to local communities and geographic regions. (BI-2)

TACTICS:

Identify promising cross-sectoral partnerships that can promote physical activity within the workplace and throughout society. (BI-2.1) 

Develop a communication strategy to inform relevant constituents about these cross-sectoral partnerships to promote physical activity within the workplace setting. (BI-2.2)

Explore innovative methods to expand products, marketing, sponsorship, and other efforts to promote physical activity. (BI-2.3) 

Collaborate with partners to develop and implement a plan for evaluating the effectiveness of workplace physical activity programs. (BI-2.4)

STRATEGY 3
Professional and scientific societies should create and widely disseminate a concise, powerful, and compelling business case for investment in physical activity promotion. (BI-3)

TACTICS:

Ensure the business case addresses the needs of all worksites, especially small and medium size businesses (100 or fewer employees and 101-999 employees, respectively). Ensure that the needs of organized labor, diverse populations, and low-resource populations are addressed. (BI-3.1) 

Develop specific approaches to promoting physical activity and reducing prolonged sitting time that are appropriate for large, medium, and small sized businesses as well as worksites with large numbers of lower income workers and workers of diverse racial and ethnic backgrounds. (BI-3.2) 

Encourage businesses to invest in physical activity programming by disseminating documented business case language and approaches. (BI-3.3) 

Identify, summarize, and disseminate best practice policies, models, tools, and interventions for physical activity promotion and reduction of prolonged sitting in the workplace. (BI-3.4) 

STRATEGY 4
Professional and scientific societies should develop and advocate for policies that promote physical activity in workplace settings. (BI-4)

TACTICS:

Create a policy resource that highlights applicable policy considerations and provides examples of best practices and resources for promoting physical activity in the workplace. (BI-4.1) 

Recognize and reward organizations that are exemplary examples of innovative and best practices for promoting physical activity in the workplace. (BI-4.2) 

Develop and make available a toolkit that provides guidance on the process for policy implementation and enforcement in the workplace setting. (BI-4.3) 

Use legislative, regulatory, and organizational priorities to develop policy agendas that promote employer-sponsored physical activity programs and healthy environments (physical, psychosocial and cultural, socio-economic) while protecting individual employees’ and dependents’ rights. (BI-4.4)

Educate and engage business and industry leaders regarding their role as change agents to promote physically active and healthy lifestyles within the workplace and throughout all levels of society. (BI-4.5) 

Recruit key business and industry leaders to play central roles in influencing their peers and other decision-makers in their communities and at state, national, and global levels. (BI-4.6) 

Advocate for the integration of physical activity promotion in existing leadership development curricula at business schools and continuing education programs for executives throughout the country. (BI-4.7) 

STRATEGY 5
Physical activity and public health professionals should support the development and deployment of surveillance systems that monitor physical activity in U.S. workers and physical activity promotion efforts in U.S. workplaces. (BI-5)

TACTICS:

Advocate for the development of a surveillance system that includes, at a minimum, the measurement of physical activity across types of occupation and industry; worker race and gender; and physical, psychosocial and cultural, and socio-economic environments. (BI-5.1)

Identify and partner with appropriate agencies on the surveillance needs for physical activity among the U.S. workforce. (BI-5.2) 

Monitor actions that companies are implementing to promote physical activity and reduce prolonged sitting. (BI-5.3) 

Provide organizational-level surveillance using environmental audits that assess workplace characteristics, physical, psychosocial and cultural, and socioeconomic environments. (BI-5.4) 

Advance physical activity environmental assessment and improvement planning tools for worksites to help companies build environments that support active, healthy living as a behavior. (BI-5.5) 

Plan and conduct a national longitudinal study of worksite physical activity programming, engagement, and outcomes. (BI-5.6) 

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