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Vision & Mission
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Why Physical Activity

Board of Directors

Katie Adamson

YMCA of the USA

Kristy Anderson

American Heart Association

Nick Beale

Myzone Inc.

Cedric Bryant

American Council on Exercise

Liz Clark

Health & Fitness Association

Mike Goscinski

Policy Chair

Marzell Gray

Professional Development Chair

Ali Jaglowski

National Association of Chronic Disease Directors

Deanna Kuykendall

National Athletic Trainers' Association

Andrew Mock

Treasurer

American College of Lifestyle Medicine

Leonardo Oliveira

American Medical Society for Sports Medicine

Karin Pfeiffer

National Physical Activity Plan Chair

Amy Rauworth

Lakeshore Foundation

Debs Schrimmer

Strava

Michael Stack

President

Michigan Moves Coalition

David Van Daff

National Academy of Sports Medicine

Monte Ward

American College of Sports Medicine

Erin Wentzell

Secretary

American Physical Therapy Association

Adam Zeitsiff

President-Elect

Dominique Dawes Academy

National Physical Activity Plan
Professional Development
Resources
About

Copyright © 2026 Physical Activity Alliance

Physical Activity Policy & Systems Change Symposium

Be part of the momentum. Sponsor the only national convening focused solely on advancing policy and systems change for physical activity.
Goal: $100,000 annually | Impact: Cross-sector collaboration, innovation sharing.

Support this Program

Physical Activity in Public Health Certificate

Invest in the future of public health. This certificate program trains a new generation of leaders to implement community-based physical activity strategies.
Goal: $125,000 annually | Impact: Workforce development, public health innovation.

Support this Program

Youth Report Card on Physical Activity

Shine a spotlight on the state of youth movement in America. The only national scorecard on children’s activity levels, this project drives accountability and action.
Goal: $75,000 annually | Impact: Data-driven change in schools, communities, and policy.

Support this Program

CEO Pledge for Physical Activity

Join us in reshaping workplace culture. This campaign mobilizes top CEOs to embed movement into the workday, benefiting millions of employees across America, and role model the importance of active living.
Goal: $150,000 | Impact: Healthier workforces, private sector leadership in health.

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Technical Assistance to States

Your support helps bring physical activity strategies to life in underserved and under-resourced communities. We provide toolkits, coaching, and virtual learning to empower local leaders.
Goal: $250,000 | Impact: State-level action, equity in access to movement.

Support this Program

It’s Time to Move: Physical Activity in Healthcare

Help us reach 27 million people by 2027 by integrating physical activity into routine clinical care. Your gift supports EHR integration, connecting patients to programs in the community for supervised exercise interventions, aligning financial incentives, and expanding coverage for fitness benefits from public and private payers.
Goal: $100K–$500K | Impact: Systemic healthcare reform that treats movement as an important part of value-based care.

Support this Program

National Physical Activity Plan (2028)

Support the development of America’s next 10-year roadmap for action. Your investment ensures that every sector—from healthcare to education—is equipped with a unified, evidence-based strategy to improve physical activity nationwide.
Goal: $450,000 | Impact: National alignment, implementation support for states, media launch.

Support this Program

PAA Staff and Organizational Capacity

Build the internal capacity of the Physical Activity Alliance to lead, scale, and sustain national physical activity initiatives.

Support Will Fund:

Core staff positions to drive strategy, fundraising, communications, and program execution
Operational infrastructure including finance, legal, and technology systems
Ongoing partnership development and stakeholder engagement
Strategic planning, evaluation, and reporting to ensure impact and accountability

Goal: $500,000 annually | Impact: A strong backbone organization is essential to national movement building. Investment in PAA’s capacity enables all other initiatives to succeed—by ensuring the leadership, systems, and stability needed to coordinate cross-sector action, mobilize funding, and accelerate progress toward a more active, healthier nation.

Support this Program