National Athletic Trainers' Association
Deanna Kuykendall is Director of Government Affairs at the National Athletic Trainers’ Association. With more than 20 years as a lobbyist and public policy consultant, she has led successful initiatives in health care, judicial reform, and public transportation.
Be part of the momentum. Sponsor the only national convening focused solely on advancing policy and systems change for physical activity.
Goal: $100,000 annually | Impact: Cross-sector collaboration, innovation sharing.
Invest in the future of public health. This certificate program trains a new generation of leaders to implement community-based physical activity strategies.
Goal: $125,000 annually | Impact: Workforce development, public health innovation.
Shine a spotlight on the state of youth movement in America. The only national scorecard on children’s activity levels, this project drives accountability and action.
Goal: $75,000 annually | Impact: Data-driven change in schools, communities, and policy.
Join us in reshaping workplace culture. This campaign mobilizes top CEOs to embed movement into the workday, benefiting millions of employees across America, and role model the importance of active living.
Goal: $150,000 | Impact: Healthier workforces, private sector leadership in health.
Your support helps bring physical activity strategies to life in underserved and under-resourced communities. We provide toolkits, coaching, and virtual learning to empower local leaders.
Goal: $250,000 | Impact: State-level action, equity in access to movement.
Help us reach 27 million people by 2027 by integrating physical activity into routine clinical care. Your gift supports EHR integration, connecting patients to programs in the community for supervised exercise interventions, aligning financial incentives, and expanding coverage for fitness benefits from public and private payers.
Goal: $100K–$500K | Impact: Systemic healthcare reform that treats movement as an important part of value-based care.
Support the development of America’s next 10-year roadmap for action. Your investment ensures that every sector—from healthcare to education—is equipped with a unified, evidence-based strategy to improve physical activity nationwide.
Goal: $450,000 | Impact: National alignment, implementation support for states, media launch.
Build the internal capacity of the Physical Activity Alliance to lead, scale, and sustain national physical activity initiatives.
Support Will Fund:
Goal: $500,000 annually | Impact: A strong backbone organization is essential to national movement building. Investment in PAA’s capacity enables all other initiatives to succeed—by ensuring the leadership, systems, and stability needed to coordinate cross-sector action, mobilize funding, and accelerate progress toward a more active, healthier nation.